AN EXIT THAT UNLOCKS DOORS TO UNBELIEVABLE OPPORTUNITIES

We believe that every good business deserves a chance to reach the next level and fulfill its potential. For that reason, we only invest in brands we believe in, focusing on ideas and businesses we can stand behind.

The WE_EXIT Program was designed to give you the option of a fresh start. By selling your business to us, you can be assured that WE_ will take care of it and do what it takes to optimize, scale, and expand the business operations of your passion project.

Meanwhile, you can use the funds you receive from us to develop your next big idea – or take time for yourself and go on a well-deserved vacation. Since you already know the ropes of developing an Amazon business, why not tinker with new and exciting concepts? With a proven track record of setting up and running a successful business, you know you have what it takes.

THE FACES BEHIND THE PROCESS

M&A

The WETHEBRANDS family is made up of e-commerce experts that only have one goal in mind:
To create, build and scale sensational Amazon brands. To make our vision become reality, we can build on our backers, which includes investors and business angels.

GET TO KNOW OUR TEAM:

RAINER UHLHORN
CFO

MAX GEYER
M&A Manager

HOW IT WORKS.

Book a meeting

01.

EVALUATION

To identify the Amazon brands we want to invest in, we use thorough research and our experience. We focus on specific industries and use our extensive knowledge to find growth opportunities that we can believe in. If we identify your business as the right investment opportunity, we will make you an offer.

02.

ANALYZE & DEEP DIVE

Understanding the financial and operational metrics of your business helps us in creating a fair offer for your brand. Work alongside our experts to find the right financial compensation for your business.

03.

WRAP UP

Your business is a representation of your values. This is why WE_ tailor our offers to reflect those values. WE_ work with you to create a deal that not only shapes the future of your business – it also gives you the option to shape your own future.

04.

INTEGRATION

WE_ want to create an effortless transition of your business. Be assured that your project is in the best hands. Enjoy peace of mind while WE_ prepare all necessary steps to grow your idea into something bigger – something that you always envisioned for your brand.

PHASE 01.

Contact phase & indicative offer

Once WE_ have established your needs, WE_ will work on evaluating your business and developing our growth strategy. Our indicative offer is created with full consideration of your business, its value and your own desires.

PHASE 02.

Due diligence agreement & declaration of consent

To make sure your business is in good hands, WE_ set up a due diligence agreement. You want to be assured that your passion is rewarded, so WE_ intend to show you how WE_ will optimize and expand your business.

PHASE 03. + 04.

Signing of the contract & integration

Only if our offer reflects all your needs, WE_ will proceed with signing the contract. Once your business is integrated into our operations, WE_ will start the optimization and expansion of your brand. From this point onwards, you can watch your business grow into the very thing you always envisioned it to be – a strong brand that is taken care of at all times.

ANY QUESTIONS?

Who we are?

We are a team from Cologne with multiple years of founding experience in tech & e-commerce. We buy and develop amazing Amazon Shops, which we want to unite in our WETHEBRANDS Family. We combine know-how from the core areas Amazon & E-Commerce, Supply-Chain & Operations, Data Science & Tech, as well as Performance Marketing and Branding. If you want to learn more about us and our history then feel free to visit us here.

How does the deal structure look like?

We only strive for mutually fair deals and want you to profit from the growth of your Amazon store in the long run. That’s why we strive for deals with incremental earn-out participation (a kind of additional bonus) up to 24 months. How does this work?
I) You get a one-time payment (exit): Usually a multiple on your EBITDA AND 
II) An earn-out participation on the EBITDA.

How much can I reveal about myself?

All information will be treated with absolute discretion and professionalism. Feel free to ask us for an NDA (non-disclosure agreement) at any time.

How is the value of my store determined?

Important factors in the evaluation of your shop are: Revenue (on Amazon) and EBITDA margin, marketing performance, product, product rankings, supply chain, age of your store as well as your Amazon store appearance & customer reviews.

What will happen with my shop after the deal?

We only buy brands that fit into our WETHEBRANDS Family and that we can fully identify with. Therefore, we will continue your shop to the best of our ability and bring it to the next level. Your baby is in the best hands with us.

Will there be any costs for me?

The entire process is free of charge at all times. There are also no costs should no deal be closed.

Do I need a lawyer/broker?

No, you do not need a broker or lawyer for our processes. All contracts were worked out with specialists and will be refined together with you on your situation. However, we can totally understand, if you wish to include someone to support you in this concern. We are only interested in deals where both sides are satisfied.

Do you have any further questions?

Then feel free to contact us. We are looking forward to your questions. Use our contact form or directly contact our expert Max Geyer: max@we-the-brands.com / +49 176 301 891 95

YOUR EXIT, IN 4 STEPS